Westernized societies that we live in today firmly believe that the best way to satiate their audience is to provide them with a plethora of choices. This would enable a person to conveniently find a best fit and would make life easier.
However, a recent study that was conducted to understand consumer behavior indicates otherwise:
In this study, Twenty Four flavors of jams were placed in one supermarket and six flavors of jams were placed in another super market. Almost the same number of people were invited to these stores to buy these jams.
It was observed that 30 percent of people bought jams from the supermarket where they had 6 jams to choose from against 3 percent of those who had to choose from 24 different flavors of jams. Evidently, the people who tasted close of two dozen different flavors got so confused that they chose to buy nothing at all. This is the first short coming of having too many choices – Paralysis to make one.
Choices that are supposed to make our decision-making easy, in a twisted way render us choice less. This brings us to a million dollar question: ‘Is having so many choices always such a good news’? Continue reading “Paradox of Choice”
We all have been unsure at some point about how we feel about someone. So here is a love poem that tries to capture the various shades of perplexity one’s heart goes through.
Background: There are a few things that remain unspoken of usually because the adult heart, which has experienced enough suffering does not want to plunge in too soon. The adult heart chooses to be secure and sure. Most people choose not to express their feelings of affection for the same reason, not just because they fear rejection but because they do not trust their heart and the games it plays.
In her conversation with Cooper, Dr. Brand in the movie Interstellar has explained this sensation of feeling affectionate towards somebody quite optimally. She says: ‘it means something we can’t…yet understand. Maybe it’s some evidence, some artifact of a higher dimension that we can’t consciously perceive. I’m drawn across the universe to someone I haven’t seen in a decade… Who I know is probably dead. Love is the one thing we’re capable of perceiving that transcends dimensions of time and space’.
The following poem that was penned down in the summer of 2012 in a college classroom, gazing outside the window into nothingness, tries to articulate what remained to be largely unsaid but not un-felt during that time. Continue reading “What were you?”
Navya, who took immense pride in her fashion sense, had gone borderline hysterical trying to decide upon a dress that she wanted to wear at a family wedding. In order to keep up with her reputation, the pressure to look her best in the big fat Indian wedding was overwhelming. After a great deal of contemplation and deliberation, she picked a saree, the color of which was mainly Red and Golden which meant that all her accessories such as earrings, bangles and other jewelry had to be coordinated accordingly in the same colors.
An intricate planner that she was, she made a list of things that were to be bought in order to prepare for the big day, bangles being on top of that list. Just as any craftsman who knows his art, she knew for a fact that her bangles had to be Red.She knew there was just one shop in her vicinity that sold the classic Indian glass bangles. “Of course they must have plain Red bangles,” she thought to herself, there couldn’t be a color more common after all.
The next day, like a woman on mission, she announced to three bored faces as she stomped inside an otherwise empty shop, “I want Red bangles”. The bored faces sprang to attention, did a quick analysis of her wrist size, looked around and returned wearing an expression suggestive of an impending bad news and a few seconds later, there it was – “Sorry ma’am, we do not have red bangles in your size at the moment, we may have something in Maroon though.” Continue reading “Beyond the Obvious”
Recommendation of top 5 Fiction books for non-readers to begin reading.
Are you a bibliophobe? Are you just so sick of people telling you to culminate the habit of reading? Do you start reading a book but trail off somewhere in between? Could you never get past those 50 pages? Well, if the answers to all those questions is ‘yes’, then you have come to the right place. Ting!
Reading is to the brain what exercise is to your body but it comes as a nightmare to a lot of people (so does exercise if you think of it). Why read when you can listen to audio books and watch almost everything in form of documentaries and movies. The biggest dilemma in the life of a non-reader is to begin reading and in order to get through reading a book, it is important that we read something that not just grasps one’s attention but also sustains it. Continue reading “Top 5 Books for non-readers”
‘The Brownian Motion’- Definition and Inspiration
Our Physics book back in school described ‘Brownian motion‘ as ‘the erratic random movement of microscopic particles in a fluid, as a result of continuous bombardment from molecules of the surrounding medium’.
Now imagine this – You are the ‘microscopic particle’; the world is the ‘fluid’ and ‘molecules of the surrounding medium’ are the life events that weave you/push you/dare you/compel you/create you and temporarily make you into who you are. But why temporary? Because the process is continuous and stops only when one ceases to exist and hence, presenting before you – The Brownian Motion. Continue reading “The Brownian Motion”